Advantages of communication:
A valuable job requirement.
An essential for promotion.
An aspect of leadership.
A company’s public image.
Desirable
Careful, sound judgment when choosing ideas and facts for each message.
Patience and understanding, even with unjustly insulting persons.
Integrity, backed up by a valid code of ethics.
Reasonable facility with the English language.
Applied knowledge of the communication process and principles and of successful methods of sending and receiving.
Knowledge of the cultural conventions of your audience.
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